The new car registration figures released this month show that Abarth recorded their best ever UK sales results in 2018.
The figures showed a 26.8% year-on-year sales increase with 5,628 cars registered in 2018 compared with 4,441 in 2017. Abarth UK also hit the highest sales figures for the brand across Europe for the second year running, proving continued interest in the Abarth 595 and 124 ranges brings new customers to the brand.
Italian car website Enzarri.com reported Andrea Lo Presti, Marketing Director for Fiat and Abarth in the UK, as saying “The Abarth 2018 sales figures are a testament to the passion and enjoyment our customers have for their cars, and this becomes even more important as we prepare to celebrate the 70th anniversary of Abarth this year.
“Sharing this passion with the Abarth community and being so welcoming to new members will continue to set Abarth apart from the competition.”
The anniversary refers to the founding of Abarth in 1949 by Carlo Abarth and Guido Scagliarini. The first vehicle they produced was the 204A Roadster which proceeded to win the 1100 Sports Championship and Formula 2. Abarth cars have continued to be successful ever since.
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